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Saturday, October 31, 2020

Maximizing Your Keyword Research For AdWords

When starting with AdWords, it is incredible how many people do not take the time to do the proper keyword research. I know what it is like, you just want to get stuck in and start to make some money from your web site. However, if you dont do your homework, many of the keywords you choose will be useless or wrong. Worst still, you will leave hundreds of keywords uncovered that could make a big difference to the success of your campaign. The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I'll explain what this all means with examples in the rest of this post ... Plant Your Seed plant-a-seed plant-a-seed Keyword research always starts with a seed keyword and a good keyword selection tool. A seed keyword is any short, popular keyword that is related to your market. It is usually a single word or sometimes two that describes the service or product you are selling. For example, imagine you are running a small business that makes chocolates. To market your business with AdWords, you might choose chocolates as your seed keyword. Once you have your seed keyword, you need to expand it into a high-level list of related keywords. You can do this with a keyword selection tool like the Google Keyword Tool. When you type chocolates into the Google Keyword Tool, you might get a list of keywords to select from that starts like this: keyword-list keyword-list The keyword tool provides many ideas that you can add to create your seed list. Keywords like ... luxury chocolates handmade chocolates chocolates by post chocolate hampers personalized chocolates ... are all very relevant to your business. Dig Deep To Find Your Long Tail Keywords digging digging Excellent as the keywords on your seed list maybe, they are still very general. For your AdWords campaign to be a success, you need keywords that are much more specific and targeted to what you have to sell. You are now going to use the seed list you have just created to "dig deep" and find even more keywords for your campaign. Enter each phrase from your seed list into the Google Keyword Tool and pick out from the results, all the relevant phrases that have three or more words in them. These are your long tail keywords. Long tail keywords are generally not as popular as the more general keywords you have been looking at so far. However, they are usually much more targeted. Remember, AdWords is not about being the most popular web site online. It is about selling your products at a profit. Keywords with low search volumes can be a good thing as they typically have less competition and attract a better-qualified visitor. Returning to the chocolates manufacturer example, typing each phrase from your seed keyword list into the Google Keyword Tool provides you with these very useful long tail keywords ... personalized chocolate gifts handmade chocolate truffles chocolate hampers delivered hand made chocolates chocolate gifts by post ... and the list goes on. You've Dug Deep, Now Go Wide harvesting harvesting Your keyword list should by now be getting quite large. However, you can make your list even better by thinking wide. To "go wide, you need to think about the categories that people might search on in order to find your business. For instance, consider the chocolate manufacturer example again. You might want to target occasions like Easter, Valentines Day, Christmas, or Halloween when people usually eat a lot of chocolate. You now have another seed keyword list that you can use that includes keywords like ... Easter chocolate Valentine's day chocolate Christmas chocolate Halloween chocolate This new seed list can now be used to find hundreds more long tail keywords that you can use in your AdWords campaign. It can take time and a lot of work to build a meaningful keyword list. However, good keyword research is the first and most basic step that every advertiser has to take before they can begin to run a successful AdWords campaign. Get this first step wrong and your campaigns are almost certain to fail. At the very least, you are likely to be missing a considerable number of easy sales.

Monday, October 26, 2020

NAIRABET ONE GAME CUT YOUR TICKET

Nairabet insures your accumulator bets. If one game of your ticket doesnt come through you will get a refund. If you’ve read some of our articles including our Nairabet review, you’ll know that we love bookies that provide punters with some sort of insurance, and Nairabet’s ‘one game cut your ticket’ is one of such promos besides its Nairabet bonus for accumulators. As the name indicates, it is a promo that enables punters to get a fraction of their supposed earnings even if one game on the ticket doesn’t come through. As always, the promo has minimum requirements that must be met. one cut refund nairabet © NairaBet ONE GAME CUT YOUR TICKET TERMS AND CONDITIONS For a ticket or bet slip to qualify for the promo, it must have at least ten games on the ticket and all the games or legs on the ticket must have at least 1.2 odds. If the games or legs on your bet slip are more than 10, please note that all of the games must have 1.2 odds as a minimum. That is, if you have 15 games on your ticket and one of the games has 1.1 odds, the ticket no longer qualifies for the promo even if the other games on the bet slip meet the 1.2 odds requirement. How the Nairabet One Game Cut Your Ticket PayOut or Winnings is Calculated Let’s take a practical example to illustrate this. Imagine you placed a bet with 15 games based on some football betting tips and your calculated earnings amounted to NGN300,000 including an accumulation Nairabet bonus of NGN 50,000. Let’s assume the game that “cut the ticket” has 1.4 odds, then your potential earnings are calculated using the following steps: The NGN50,000 bonus included in the winning is first subtracted, leaving NGN250,000. Next, the 1.4 odds game is excluded by dividing NGN250,000 by 1.4 to give NGN178,571. This NGN178,571 is divided by the number of games on the ticket; 15 in this example. (NGN178,571/15 = NGN11,904.) Furthermore, the stake unit is subtracted from the value calculated in step 3. A stake unit is defined as the money you wagered divided by the number of games on the ticket. Assuming we wagered 500 on the betslip, then the stake unit is NGN33.33. The potential payout is then NGN11,870.67 (NGN11,904 – NGN33.33)

Why you shouldn't buy backlinks?

Buying backlinks is a practice which you may have heard of, but you might not know whether you should do it. Buying backlinks is a Black Hat SEO (Search Engine Optimisation) technique — a way of cheating or misleading Google and other search engines so that your website is ranked higher than it deserves to. If you buy backlinks directly, you’re not doing off-page SEO right. If you pay for a service which helps you to generate exposure, awareness of your brand, and backlinks, that’s a little different. The idea that you can buy quality backlinks is also a popular one, but a backlink which is paid for directly has little to no quality in eyes of most search engines. Why You Should Not Buy Backlinks It’s a practice seen less and less on the internet, but directly paying for someone to link to your website is still done in some dark corners of the internet. Ever seen this advert before? Or perhaps something like it? Advertisement to buy high domain authority links Avoid this pop-up ad like the plague! This is the essence of black hat SEO. If there was ever a link building or SEO strategy to categorically rule out, this would be it. Services like these tend to rely on link farms or really low-quality “news” websites which link out to as many different services as possible. The content on these sorts of websites is often gibberish and the links themselves are worse than useless because they can often have a negative impact on your website’s rankings, rather than no impact at all. In short, it’s just not worth the risk of landing yourself with a Google Penalty. Google’s Stance on Link Buying Google is against most kinds of link building, though many SEO experts will point out that the data doesn’t match Google’s overtures. However, Google is particularly against the exchange of money in return for links. This exchange of money can happen in many ways, and Google doesn’t say that all these so-called “link schemes” will definitely lead to a negative impact on a website’s search engine rankings. Rather, it says that these schemes “can negatively impact a site’s ranking in search results” (emphasis ours). The takeaway from this should be that the more direct and obvious an exchange of money is in return for a link, the less natural it is. The less natural it is, the more likely Google is to punish it. The reason Google uses “can” and not “will” is that there are some link building strategies which — while they involve money — are not as direct as paid-for links. What’s the Difference Between Follow and No Follow Links? We’ve already seen the difference between internal and external links. But there are also follow links and no follow links. No follow is an attribute that can be applied to a backlink by webmasters. It looks like this: rel=”nofollow” It is used to tell search engines “don’t follow this specific link”. But what does this mean? I’m going to quote Google exactly here: “In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links.” On the surface, it looks like Google does not count no follow links at all. But they’ve qualified everything they’ve said by putting the phrase “in general” ahead of the rest. Why would they say this unless sometimes they did follow these links? We can only assume that Google sometimes does follow these links — or plans to follow them in the future. When Are No Follow Links Used? Google gives us three examples of when they recommend using the no follow attribute: 1. Untrusted content. All links to sites that you don’t trust should be no follow. Let’s say your website contains a forum which allows users to post links. These links should be no followed automatically to prevent abuse. Paid links. Google asks webmasters not to try and influence rankings through buying links. If your site does contain some form of paid-for links, such as advertisements, Google asks you to make this link no follow. Links that needn’t be crawled. When Google (and other search engines) matches searchers with websites, it’s not actually using a live version of the web. Instead, it’s using its index, which is Google’s approximation of the web. To build its index, Google sends out “robots” known as “spiders” to “crawl” the web. As you might imagine, it’s very important that Google’s spiders are able to crawl your website! If they don’t, users won’t be able to find you on Google. Google’s spiders don’t crawl endlessly; they have a limited budget. This might mean that they are unable to fully crawl large sites. If you have links to something like a member’s area on your website, then there’s no point having the spiders waste their budget crawling that link as they won’t be able to sign in without a username and a password. You can use the no follow attribute to signal to the spiders that this link shouldn’t be crawled, which frees up their budget to be used elsewhere.

Friday, October 23, 2020

5 Ways To Improve Your Current Website Traffic

Four million blog posts are published every single day. It goes without saying that improving your current website traffic is becoming an increasingly uphill battle. Getting high-quality traffic to stay and convert is even harder. But it isn't impossible! Countless websites break through the competitive noise every single day. In this article, you'll learn how you can too. Go all-in on mobile optimization With 52.2% of your website visitors arriving on their phones, neglecting mobile optimization is quickly becoming an unforgivable mistake. Does that look like a trend which will change any time soon? Not a chance. So you're convinced that more people are visiting your site from their mobile phones. But how does that affect your website traffic? Aren't they coming anyway? Why does it matter what device they're on and what they experience when they get there? Bounce rates. (The rate at which visitors leave your website without viewing a second page). There is a direct relationship between long page load times on mobile and high bounce rates. Think about it. Is your website traffic only restricted to the first page people visit? Or does it also count the second, third and fourth pages? If you haven't optimized your website for mobile visitors, you'll lose them before the first page even loads. Giving your website visitors a good experience when they arrive is the single most impactful thing you can do to improve traffic. By first answering questions that determine how usability translates for your specific audience, you'll be able to gauge what to reach for in terms of optimal user experience. How to optimize for mobile visitors (and improve website traffic at the same time) 1 Reduce the number of elements on your pages The more elements on a page, the slower it takes for that page to load. The slower it takes to load, the more likely it is for a visitor to bounce. Simple. If you care at all about page conversion (which you should, by the way), it's also worth noting that "as the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%." But, this doesn't mean you have to make boring, standard web-pages. You just need to improve your back-end optimization. For instance, check out this landing page from Housecall Pro: 1 Just like their desktop, interactive elements are still at play here without slowing the site down. So, how do you do that? By minifying your CSS and Javascript. Run your site through Google's PageSpeed Insights and see if any elements can be reduced in size, but kept on your site! I suggest that you read "Joydeep's post 19 Easy Ways To Improve Your Site Speed" as well. 2 Remove pop-ups, overlays and interstitials for mobile visitors Not only is this seriously frowned upon by Google, but pop-ups and interstitials also give a terrible user experience for mobile visitors. The "close" button is often impossible to find, thу CTA button is often accidentally clicked, and those optimization elements which look great on desktop often take up way more space on mobile than you think they do. There are few website elements which are more detrimental to your bounce rate. 3 Test your website's usability Engaging with a usability-tracking tool will give you valuable insight into how your visitors are engaging with your website. Heatmaps can track where people are clicking on any given page of your website. They can also show you exactly how many people are scrolling through your pages: 1 The same usability tools which give you heatmaps often provide recordings of your visitor's visits. It can feel a bit creepy, but recordings can be an incredibly helpful tool to see the sticking points of your visitors. In addition, Google Analytics' User Flow report shows you how your website visitors are navigating your site: where they came from, which pages they navigated in which order, and where they exited. Also, make sure that your website is free from any bugs. Using a checklist to examine the websites across different platforms and devices goes a long way to ensure that you make a good impression. 4 Consider mobile-first indexing In March 2018, Google rolled out mobile-first indexing, which means that they will use the mobile version of the page for indexing and ranking. Tom Donohoe said "The announcement wasn't a surprise to me because mobile searches have passed desktop searches on Google. Site owners switch to mobile-first design thinking if they want to increase their website traffic in 2019. Ultimately, focusing on creating the same content, structured data and meta tags on both mobile and desktop." Start creating different types of content Writing blog posts is brilliant. They help you rank for keywords and drive traffic. But blogging isn't the end-all-be-all of content production. In fact, most people don't read more than 15 seconds on a given page. Let alone that content innovators (or, as Kapost refers to them, content "leaders") drive 7.8x more traffic than content "followers" (19.7% vs 2.5%). There's no better way to become a content leader than to stop solely creating blog articles and start creating new, interesting and exciting content types. For instance, Neil Patel is no longer writing content on Neilpatel.com. It's now exclusively video and podcasting: Repurpose existing content into new, comprehensive guides Instead of investing serious time and money to create a load of new content, consider repurposing existing content. You've already got the content sitting there. In fact, with up to 70% of B2B content going unused and unread, you have a huge amount which didn't work the first time and could be recycled. 1 Step 1 Identify a topic which your target reader or website visitor is interested in. 2 Step 2 Search through your existing content library for five pieces focused on different elements of that one topic. 3 Step 3 Compile the information into a single resource (such as an infographic) or PDF (Google Slides is great for this, particularly if you're strapped for cash and don't have InDesign). 4 Step 4 Either create a landing page and email-gate the PDF (to generate leads) or publish it for free as a comprehensive resource. 5 Step 5 Promote. Create a podcast Podcasts are the epitome of "leader" content. Nothing else builds your reputation, gets your name out there, and drives more traffic than this content type. That is, of course, so long as you execute perfectly. Here's how to get started: 1 Identify your angle Everybody you know has started a podcast. If you're reading this post, you already have a few years of catchup to do. But you can still do it. Podcasts can still improve your website traffic. But you have to have an angle. Our recommendation is to go the "Journey to…" route. You need to tell a story. Podcasts like Serial and blogs like Groove's "Journey to 100k" proved that years ago. Come up with an ambitious goal interesting to your prospective customers and website visitors. Then come up with the 6-month plan you're going to execute to achieve that ambitious goal. Then, every week, get on a mic and talk about what you've done in that week, and why. And be sure you get guests on to talk about their approaches and what worked for them. 2 Get the equipment You'll need a headset and a microphone. That's really all you need. Actually, a room with good acoustics and a lock on the door is pretty essential as well. Invest in high-quality visuals and graphics The easiest way to stand out from competitors is to make your website and content more visually beautiful. Visitors will stay on-site and think of you more highly if your site looks like it was made this year, rather than in 2002. And most of that comes down to high-quality visuals. Not the content on your pages or the impressiveness of your product. No. Just the way it looks. Web design best practices: Whitespace: nothing makes your website or blog look more modern or cleaner than whitespace. Fonts: you'd be amazed at how important font is in web design. Talk to a designer and get their insight before launching. Images: high-resolution (without being too large, for SEO) High-contrast color schemes: If you want to draw your visitor's attention to a button or the next page, use high-contrast color (as Mercedes has done with blue, in the image below). Here's an example from Mercedes Benz, which encompasses it all: Focus on a specific content niche "SEO" is too broad. "PPC" is too broad. Want to improve your traffic? Focus on particular niches. For example, if you like local SEO, focus your blog on local SEO and marketing strategies. Trying to be all-encompassing is almost impossible. Not when giants like HubSpot have massive domain authority already. Niche down. BigCommerce focuses specifically on eCommerce merchant tips. For example, Adventure for less focuses specifically on travel hacking. The list goes on. How to find a niche: 1 Use a keyword optimization tool to research topics with high volume and low competition. 2 Audit your existing articles to see which content subjects resonate most with your readers or clients. Then double down on those subjects, exclusively. 3 Poll your readers or clients, asking them what they're most curious about and then create content which answers their questions and addresses their specific pain points. 4 Consider an industry-focus. Rather than writing on eCommerce in general, create content on how to sell jewelry online, or fair trade leather belts. Dial in your customer service Want to keep your website visitors and customers coming back? Give them excellent customer service. According to research by GetVoiP, the average ROI of $1 spent on customer experience development is 3x. You might be sitting there thinking, "how does customer service improve website traffic?" Consider that focusing only on driving new traffic often means you're neglecting your existing customers. Focusing exclusively on SEO, rather than user experience or customer service, means you'll get a million website visitors and $0 in the bank at the end of the month. An analogy would be from content marketing: Let's say you own a business selling data protection software. Your KPI for this month is website traffic. What's the best thing for your marketing team to do? How about writing an article talking about Justin Bieber's shaky relationship with his wife, Hailey? With the right photo, you'll drive thousands of new visitors to your website. But what's the point? None of those visitors are remotely interested in data protection software. It's the same with customer service. You could focus only on driving new traffic, but if you don't treat those visitors well, they'll never return. Joe Daley, CEO at FreelanceMyWay says it's also so important to engage with the users of your website and service, always asking for feedback and ways to improve your service and functionality. You can also hire freelancers to comb your website and features finding ways to improve it. American Express found that more than 50% of people will switch companies/brands after one bad customer service experience. And what will that do for your traffic numbers? Great customer service, on the other hand, drives referral traffic. It boosts your word-of-mouth marketing and is the most important part of retention. To dial in on your customer service efforts, here are the top customer service must-haves for your site: Live-chat: When possible, you should be proactively chatting with your website visitors. Personal contact is a huge part of giving a positive customer experience. It's far more difficult for a website visitor to bounce from Jennifer than it is from "Faceless Corporation X." A knowledge base: Knowledge bases are, very simply, a place where customers can quickly find answers to their questions without risking a conversation with a customer service associate. This is especially helpful if you have international customers but not 24/7 chat. Friendly and personal emails: Consider your brand profile. Do you write emails in a friendly way? Do you use emoticons? Do you send emails on the weekend? Re-evaluate your current martech stack Marketing tech is beneficial when it comes to driving more website traffic. What's a Martech stack, again? Martech stacks are defined as "the group of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle." So using the right tools - the right software for SEO, website optimization, mobile optimization, social media marketing and all the rest - can be the difference between a floundering business with no online traffic, and you buying a boat. The top-reviewed traffic-building for your martech stack: Demandbase. Demandbase gives you the ability to personalize the ads you send to specific people at specific companies across the web. Buffer: Buffer enables you to manage your social media promotion strategy from a single dashboard. Schedule posts and collect data about how you can optimize your content marketing efforts. For a complete breakdown, check out Intercom's "Ultimate Marketing Technology Stack for 2019." Website traffic is an essential part of a successful business, but it's not the be-all and end-all. This article has focused more on those strategies which drive website traffic reliably: site optimization, content specialization, customer service, the right tools, etc. Anyone can drive traffic. All you need is a click-bait title or a picture of Bieber looking sad. But driving relevant traffic, reliably? That's a bit harder.

Thursday, October 22, 2020

Embed links from Facebook and Istagram will break in october


Sometime time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. Now, you have to switch to a Facebook developer account and register an app to get an access token. Luckily, there are easier ways to keep your embeds working.

What will happen?

Up until now, you could simply paste a link to a Facebook or Instagram post in your WordPress post. WordPress would take that URL and automatically turn it into a nice looking embed. As of October 24, this is no longer possible without some work from your end. Also, not doing anything might mean your current embeds stop working as well. There’s a chance some of the content you’ve embedded content on your pages breaks.

Why is this happening?

There is an open standard to make sure embeds work well everywhere and that is called oEmbed. By using this, every platform can authenticate shared content in a similar way. Unfortunately, Facebook will now drop support for oEmbed and require users to use its own API’s.

That’s all fine, but WordPress as a platform can’t follow that move. WordPress cannot sign you up for that Developer account and register itself as an app. WordPress can’t claim ownership over that app, so that’s why this feature will be dropped from core in WordPress 5.5.2.

Next week, your Facebook and Instagram embeds will probably stop working and you will need to take the necessary steps to prevent this from happening — and to keep that easy way to embed your Facebook and Instagram content on your WordPress site.

What can you do?

To keep everything working, Facebook would really like you to put in the effort. Their solution is for you to sign up for a Developer account, register an app, add an oEmbed Product to that app, create an access token, et cetera, et cetera. You can find more on Facebook’s oEmbed documentation.

As you can see, that’s simply not a viable option for most people. So, what are your options to get embeds working like they used to?

  • Use Facebook’s method, which is complicated and messy.
  • Use the oEmbed Plus WordPress plugin that reinstates embedding for Facebook and Instagram content. While easier, this still requires you to go through the process of registering a Facebook developer account and create an app ID.
  • Use Smash Balloon’s updated Facebook and Instagram plugins. These plugins fix the oEmbed issue, while keeping all your existing content working. The free versions of these plugins work well, but the paid Pro versions have many more features should you need them.
  • Use Jetpack: For Jetpack 9.0, the development team worked with Facebook to provide a simple way to make everything work and to keep it that way. All you need to do is connect your site to Jetpack.
The Smash Balloon plugins let you re-enable your Facebook and Instagram embeds on your WordPress site

Does this mean anything for Yoast SEO?

You might think that this might influence Yoast SEO as well, because yoast offer social sharing and social previews as part of our Premium feature set. Well, Yoast SEO is not affected by this in any way. Our plugin doesn’t offer ways to embed content on your WordPress site, but it does offer ways of checking how your shared content would look on other sites.

Your Facebook embeds can break

Do you have a lot of embeds on your sites? If those consist of Facebook and Instagram posts, a new API change by Facebook might break these embeds. It will also break the possibility to embed new social posts in your posts. There are reasons why WordPress can’t fix this for you, so you need to take action yourself if you want your embeds to keep working in the future

Tuesday, October 20, 2020

Lagos imposes indefinite curfew to curb Nigeria protests as police deploy anti-riot squad




LAGOS — Authorities on Tuesday imposed a round-the-clock curfew on the Nigerian state of Lagos, which includes Africa's biggest city and the commercial heart of the country, in response to ongoing protests against alleged police brutality, which they said had turned violent.

The national police chief also ordered the immediate deployment of anti-riot forces following increased attacks on police facilities, a police spokesman said.

"The curfew will not end tomorrow. A 24-hour curfew means all round the clock, day and night. It is indefinite. Nobody moves until we lift the curfew," the Lagos state governor's spokesman, Gboyega Akosile, said.

Citizens in the commercial capital urgently stocked up on food after the announcement. Staples such as tomatoes and eggs were sold out in some places, as markets closed and people queued at cash machines.

GT Bank, one of the largest lenders in Nigeria, said all its branches would remain closed for the duration of the curfew.

Thousands of Nigerians demanding an end to alleged police brutality have taken to the streets every day for nearly two weeks across the west African country.

Human rights organization, Amnesty International said at least 15 people had been killed since the protests began.

Rights groups had for years accused the Special Anti-Robbery Squad (SARS), a police unit targeting violent crime, of extortion, harassment and torture. But a video allegedly showing SARS officers killing a man in Delta state sparked the recent protests.

Police denied the incident and disbanded SARS on Oct. 11, but protests have persisted with the social media hashtag #EndSARS garnering support online.

Governor Babajide Sanwo-Olu said the curfew would apply to all parts of the state, including the metropolis of Lagos, Africa's largest city with 20 million inhabitants. Only essential workers would be exempted.

The curfew was imposed as the protests had turned violent, he said.

"I have watched with shock how what began as a peaceful #EndSARS protest has degenerated into a monster that is threatening the wellbeing of our society," Sanwo-Olu said.

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The Lagos Chamber of Commerce said Nigeria's economy had suffered an estimated loss of 700 billion naira ($1.84 billion) in the last 12 days due to the disruption.

Early in the protests, police fired on protesters in the Surulere area of Lagos and elsewhere. Armed gangs have attacked protesters in Lagos and the capital Abuja.

The speaker of Nigeria's lower chamber of parliament, Femi Gbajabiamila, said he would not sign off on the federal budget for 2021 unless it included provisions to compensate victims of police brutality over the past two decades.

Youth minister Sunday Dare said on Monday, the government had met demonstrators' demands for talks on reforms in law enforcement and urged them to enter into a dialogue.

Officials said they also fear a surge in coronavirus infections due to people attending demonstrations.

Nigeria: The Need For An Ideological Re-appraisal, Why The Protests Must Continue, By John O. A. Adedeji


There are lots of issues that need to be addressed in Nigeria if we really want an egalitarian society. There are lots of evil being perpetrated in the nation. I always laugh when some misinformed people continue to say Nigeria is a giant of Africa. Yes, they may be right because Nigeria is giant in corruption, favouritism, nepotism, tribalism, non-challenge attitude to public amenities.

I have a reason why the SARS protest and other protests must continue. These are the reasons:

POLICE REFORMS

The first is the way the Police is being treated in terms of remuneration; no motivation. I listened to the interview of a Police officer, a graduate in Elect/Elect; he was interviewed by NIGERIA INFO - LET'S TALK. He said, he has been in the Police service for seventeen years. His salary is just N53,000. He has refused to join his colleagues in collecting bribe. A graduate for that matter, receiving N53,000.00 after seventeen years of service; what of non-graduates? And you want them to fight robbery and insurgency. The Police, I know, are nice sort of people. I grew up in Ghana, and the Police there were my friends right down from the early sixties. When I came to Nigeria too, the Police has always been my friends. They are highly intelligent, but the system has destroyed any credibility in them. The Police officer, who was interviewed by the NIGERIA INFO - LET'S TALK, lamented that some of his juniors in the Police are using Jeep and other costly cars. Where did they get it from. Is it from the meagre salary they are being paid? The Politicians too cannot be exonerated, they have turned the Police officers to errand boys. 

I remember in the late eighties and early nineties, at Ilawe Ekiti, in Ekiti State; a Police officer committed an offence and was thrown into the guard room. He sent for me to help him beg the DPO. He was a new member, who just started attending the church. I spoke to the DPO, and he said, because of me, he was going to release him. He went further to say that, he has heard of my good deeds and my credibility in the town. He released the officer to continue with his services.  The DPO did not collect even one naira from me. You need to be a man of integrity; whether, as a Minister of God, Police Officer, Politician, or any other profession you find yourself. My take on this is that, as a matter of urgency, the minimum wage of any Police Officer should not be less than N350,000.00. Then, anyone to be recruited into the Police Force should study Criminology in the higher institution. Those who are already in the system should go back to Police College, not only to be trained on how to handle gun, but also study Criminology, Morals, Discipline, Human Relations, and the value of Integrity and Transparency.

MEMBERS OF THE NATIONAL AND STATE HOUSE OF ASSEMBLY

We should as a matter of urgency, reverse all the high remuneration of the Members of the House of Assembly. The work of the House of Assembly should be on part time basis and not on full time. Every member of the House of Assembly should not receive an allowance or remuneration of more than N50,000.00 per month. They are there to serve the people. A situation where they change their cars, wardrobe clothes, furniture, every year should be stopped immediately. They vote substantial amount to them, to buy newspapers in this era of the internet. How many of them buy newspapers? How many of them have time to read the newspapers? When an average Nigerian live from hands to mouth. This is unacceptable. Even the N30,000.00 minimum wage, some states have refused to pay. It took the National Assembly a long period to approve the N30,000 minimum wage. We want to see the pay slip of the Members of the House of Assembly with their allowances. Enough of lies from the government. We want transparency in whatever they are doing. If the job there is on part time basis and their salary is reduced, they will not be fighting and killing themselves to get to the House. 

SALARY AND TAX PAYMENTS

The salary of the President, Governors, and the Members of Assembly be made public. We want to see their pay slip and the tax they are paying. We want to see the tax payment of all these government officials. Most of tax payment falls on the poor citizens.

EXTERNAL LOANS/PROJECTS

We want to know how much has been borrowed so far? How much are we owing the Paris club, China, the World Bank, and other Multinationals? How were the loans utilised? How was the contracts to the Chinese contractors awarded? What are the conditionalities? Why is it that all Federal roads in the South West, South East and South South are in deplorable conditions and the Federal Government has not deem it wise to to fix them, but takes delight in constructing railway line from Kano to Niger Republic. Why has the government not constructed a railway line from Lagos to link Benin Republic? Why was the railway line and the mega road from Lagos to Seme initiated by the Fashola administration of Lagos state abandoned by this administration? Why has there not been railway line to link all the all the South coast, before wasting the nations resources to construct a railway line to Niger Republic? This government has always accused the former government, but whatever project they are inaugurating today was initiated by the previous government they have been running down. Even the Almagiri schools built by Jonathan administration was destroyed out of envy. The Lagos - Ibadan Expressway renovation would have been completed before now. I remember the day when President Jonathan met the stakeholders at Shagamu junction of the Express road for the take off and the speedy construction of the road. I was coming from Benin City on that day, and I saw them there. Immediately this government came in, they stopped the work. When the Minister for Works, Mr. Fashola revisted the contract for the construction of the roads, some members of the House of Assembly from the North, accused the Minister of Works for focusing on the roads in the South. Is it not funny that there has been no hues and cry over all the numerous projects in the North, not even the University of Transportation in Daura, the President's home town and the unwarranted railway line to Niger Republic.

AWARD OF CONTRACTS

Our problem in this country is that, professionals do not man the government ministries. It is in Nigeria, you find non-professionals engaged in the Ministry of Health, Ministry of Works, Ministry of Sports etc. Because those in charge of our ministries are not competent, we always fall prey to these Chinese technicians. We always accept the contract bill without any review, because many of those in government are novice in that field. When I was a site Manager, in the early eighties at River Basin Authority. I was the Site Manager in charge of Ejiba Site in Kwara State then. I was with Niko Engineering company, in charge of the Irrigation project there. I don't just accept any quotation anyone sent to me. We had a Sri Lankan, former Ceylon; he was the Chief Maintenance Engineer. I always challenged him on any quotation he brought. I would calculate the diesel the D8, the scrappers and other tractors were to use daily. I calculated the quantity of fuel/diesel we needed when these machines work at a particular hour, at a particular rate and kilometers covered. So he could not collude with  the workers or anyone to cheat the company. He feared me then. But now you find our government officials shaking like leaves before ordinary Chinese technicians. 

Why can't our Ministers sit down to determine the quantity of cement, granite, bitumen, sand, iron rods and other materials and the cost before awarding any contract, be ye road construction, railway, building etc. How many human labour? How long it would take to finish the job. If the contractors are going to employ 50 workers, how much are they going to pay them, to avoid cheating our workers and using them as slaves. How many hours are they going to work in a day to complete the job at the specified time. What are the quality of the materials being used?  Does the work to be done match the contract value? When all these are taken care of, they will not just sit in their office for any foreign contractor to inflate contract value at the expense of the nation. 

The Chinese if they want to be sincere, should let us know those who are benefiting from the contracts being executed in the country, because they can not accept this type of corruption in their country. They should stop all the shabby job they are doing for us. The cost of contract awarded to these Chinese doubles the cost of the same contract awarded by Ghana government. The quality of the job also differs. 

AMNESTY TO BOKO HARAM TERRORISTS

The Buhari government should explain why the government should grant amnesty to Boko Haram criminals who have been killing a lot of people in Nigeria. Why have the government not thought it wise to compensate the victims? This really tells you those who are sponsoring Boko Haram terrorists. Why has the government not deem it fit to release Shuaibu Leah? Why was she left behind out of all the victims released? 

Why did El Rufai quickly arrange a meeting of peace for Northern and Southern Kaduna? Why did he not do that before now, until a prominent and respected Nigerian from the north came out to inform the nation that, those captured have given him the names of those sponsoring Boko Haram. That he has their names. Who is fooling who? The wind will surely blow and every Nigerian will see the anus of the hen. 

Let's know the amount spent to fight Boko Haram ? What are the ammunition acquired to fight the insurgency and the cost? How many soldiers' life have been wasted, their names and their states?

Monday, October 19, 2020

Don't Bet On Your Politics


Whatever your political beliefs, no matter how confident you are in them, do not invest according to those beliefs. You will lose money. The reason for this is that the political opinion becomes the ideological basis for an economic theory which, because it is based on an opinion, is by definition biased and leads to wrong conclusions. This is true whether you are on the right, on the left, or somewhere in between; it also applies if you identify yourself as far away from that spectrum entirely.

In short, political bias is an investment bias that can and does lead people astray; to demonstrate the risks of this way of thinking, I want to highlight two very bad mistakes I have seen in my time active in equity markets, and how the political biases of these mistakes resulted in massive underperformance.

The Mistake on the Right

The best example of this at play was in 2008. At the time, libertarian thinkers believed that quantitative easing would lead to hyperinflation that would wreck the U.S. economy throughout the 2010s. The theory behind this argument is that an increase in the monetary base would cause hyperinflation, and the only proper response was austerity and leaving the market to sort itself out. This theory was based on the political belief that markets have a natural, healthy force guiding them and that intervention is bad.

Some of the people who spouted this nonsense were highly respected. Bryan Caplan remains a revered economics blogger and thinker, despite sounding like a crackpot at the time. This blog post has not aged well:

Normatively, I still favored the privatization of money. … Bernanke and company ignored their own research, got predictably bad results, and pleaded impotence. Instead of playing the voice of reason, they acted like they'd believed in bailouts and fiscal stimulus all along. I expected better. I was wrong."

None of this is true or even remotely accurate; not only did Bernanke follow his research quite well (and learned significantly from Japan's lost decade), but he also used a monetary stimulus program that worked somewhat well to help the economy recover - and would have worked better had it been bigger. So successful was QE that the Federal Reserve's decisive response to COVID-19 by offering liquidity, opening loan programs, and other actions has become applauded by serious thinkers on the left and right, and dismissed only by a very tiny crackpot minority.

Caplan gets it very wrong because of his libertarian bias; fine, professors get things wrong all the time (it seems to be a favorite pastime of the cohort if not part of the job description). But what's really worrisome is if you invest according to this political view.

Unfortunately, many people have made this mistake in the past, and bizarrely, the people helping them lose money have had long high-profile careers. Peter Schiff warned of hyperinflation in 2009; he was wrong. That didn't stop him from urging investors to buy gold; while this worked for a couple of years, thanks to a broader delusion and the market's ignorance about the impact of QE on the market, it's been a terrible investment since.

The reason is simple: that hyperinflation never came.

Not only did inflation stay below 3% over the decade, but the average rate of CPI growth underperformed the long-run average. Gold underperformed even long-term Treasury bonds over the decade, because that libertarian-view of market intervention causing an apocalypse was silly and wrong.

That hasn't stopped people from buying Schiff's mutual funds (and underperforming at best, or losing money at worst); the guy has even guested on Joe Rogan several times, making predictions that never came true. Meanwhile, investors who listen to him are poorer as a result.

So the libertarian ideology, whether it has moral or logical principles that are superior to other ideologies or not, was clearly a bad guide for making an investment decision. Libertarians may be right when they say, as Caplan did, that the Fed's acts "set a long list of dangerous precedents, and pushed the U.S. and the world down the road to serfdom." You can believe that, and think this underperformance is temporary and one day the chickens will come home to roost.

How long will you wait? 20 years? 50 years? In the long run, we're all dead, and do you want to be poorer and right? If a sense of moral superiority matters to you more than money, maybe you should just donate everything you own.

The Mistake on the Left

The mistake on the left is equally easy to demonstrate and dismiss, and it all comes down to Donald Trump. Your feelings of the man and his followers can be whatever they are, but if you invest according to those feelings you're going to make a mistake.

I had friends call me shortly after the election and ask if they should sell everything due to Trump's surprise victory. I obviously laughed, but at the time it was a serious position. Check out this Politico article titled "Economists: A Trump win would tank the markets." Of course, that didn't happen.

Immediately after Trump's victory the market went up, because politics and markets aren't connected in the way some people think they are. The media should have known this; the clickbait-addicted pundits warned just a few months before Trump's victory that another ideological event was on the cusp of destroying the world. Namely, Brexit.

While Brexit did cause a short-term blip in markets as seen above, markets recovered in two weeks' time, and in the longer-term chart above that short-term period is unnoticeable.

Of course, well-meaning liberals investing on their conscience would have sold both after Trump's victory and again following Brexit. If they read through from their convictions to the conclusion that the world is about to turn into an apocalyptic nightmare, they would have missed out on these returns.

Furthermore, as we have seen from 2020, an actual global catastrophe like the pandemic has a very different implication for financial markets than what seems most plausible. This is the problem with investing according to your political beliefs: it can blind you to the subtle and counter-intuitive implications of the facts and cause you to underperform as a result.

So What Should I Do?

If you want my advice, being less political is a good idea; you'll be happier, healthier, and have more friends. But if a strong political belief is very important to you, the better course of action would be to ignore your political beliefs when investing.

The stock market is a mechanism whereby the market can price the value of future earnings (and sales). There's very little politics involved, and when people invest according to their beliefs and not based on the fundamentals of sales and earnings, that becomes a market opportunity for someone to profit off that politically biased person buying or selling. Your best course of action should be to logically analyze the value of a business, the growth (or lack thereof) of the market in which that business operates, the quality of management and the potential effectiveness of their strategy, and whether the market has overestimated or underestimated the value of those things.

Of course, that takes a lot of time, energy, and work, which is why you're probably better off just buying a high quality closed-end fund managed by people who spend their time doing just that

Ballot breakdown: Amendments and Sports Betting Proposition


Voters consider seven constitutional amendments and a sports betting proposition in the Nov. 3 election.Amendment #1There is no specific mention of “abortion” in the Louisiana Constitution. A vote for Amendment #1 would change that, adding language that the right to an abortion is not protected in the state. A vote against it leaves the law as is.Abortion is protected by federal law. Unless the Supreme Court overturns the landmark Roe v. Wade decision, this amendment is largely symbolic. If justices allow the ruling to stand, Louisiana’s constitutional amendment could create legal battles that might ultimately involve the Supreme Court.Amendment #2Local property taxes on oil and gas wells have been a contentious point for parish assessors, who’ve battled with industry over whether their value should be based on their output or the value of the actual equipment. Assessors largely feel a newer producing well should be valued higher than one that’s abandoned or offline.Amendment #2 would allow the output to be factored into valuations and has the support of oil and gas interests, although an exact formula for these calculations is still in the works. Louisiana law only allows severance taxes to be collected on oil and gas. The new property valuation method would be, in effect, a new tax, which requires a change to the constitution. Opponents say this is one example of many why Louisiana’s state charter needs a total overhaul.Amendment #3Louisiana has a Budget Stabilization Fund to tap into when revenue for the state budget hits lean times. It’s commonly called a rainy fay fund, and backers of Amendment #3 want to be able to use it whenever the federal government declares a natural disaster. Their argument is that access to the fund would allow the state to spend money during these emergencies immediately with the guarantee that Washington will reimburse it.Opponents say the fund was created to address fiscal crises in Louisiana, which aren’t as frequent as weather-related ones. The concern is that using the stabilization account too frequently could deplete it. Plus, opponents point out that any revenue shortfall that occurs as a result of a devastating storm can already be handled through the rainy day fund.Amendment #4The Louisiana Legislature has to approve a balanced budget every year, meaning the state can’t spend more money than it makes. That won’t change, but Amendment #4 would limit how much more the state could spend from year to year, in an attempt to force budgetary belt tightening that hasn’t really taken place in the past.The problem with the amendment, according to opponents, is that it doesn’t apply to constitutionally protected portions of the budget. That means higher education and health care will continue to be most vulnerable to resource cuts. Plus, there’s already a limiting formula in place for the state budget, and there’s no guarantee the version in Amendment #4 would be lower.Amendment #5Tax breaks are the typical enticement governments use to attract businesses and manufacturers. Amendment #5, if allowed, would add another lure to Louisiana’s economic development tackle box. It would allow local governments to expand their use of payments in lieu of taxes (PILOT). Instead of paying property taxes over a set period, a business would make regular payments to the local government – typically less than they would have paid in taxes.Supporters of the amendment say it puts more decision-making power in local hands, letting them negotiate a front-loaded PILOT that could address immediate fiscal needs. Opponents worry that the 25-year maximum period allowed under the law could ultimately be too costly in terms of tax revenue. Plus, a law that’s still fairly new already allows local authorities to negotiate advance property tax payments.Amendment #6Amendment #6 would raise the income ceiling to qualify for a homestead exemption on property taxes in Louisiana to $100,000. It’s currently around $77,000, meaning any household making more than that cannot have their valuation frozen for the sake of calculating their taxes. Homeowners 65 and older, the disabled and spouses of military veterans killed in duty also currently qualify for the freeze, provided they fall below the income limit.Nine out of 10 Louisiana residents who’ve had their assessments frozen are 65 and older, and amendment proponents age 65 is no longer an accurate retirement threshold. They want working seniors in dual income households to get the same tax break. Opponents say the existing exemption is already benefiting the people who need it; expanding the homestead exemption would deny additional tax revenue from local governments.Amendment #7The state treasurer manages an Unclaimed Property Program, which is where money from utility deposits, forgotten bank accounts and insurance payments lands when their rightful owner can’t be found. So much unclaimed property has amassed over decades that when less is claimed than the state collects, the treasurer can move the excess to meet other state needs.The current treasurer expects higher claims from the public, thanks to technological improvements, which would in turn limit the amount put into the state’s general fund. Amendment #7 would create an Unclaimed Property Fund for excess collections, and interest from the account could go into the state general fund. It should be noted that the Unclaimed Property Program has never paid out more than it's collected in its 50 years of existence. Opponents fear pulling what’s been reliable money from the general fund could lead to budget cuts.Proposition to allow sports bettingThe proposition to allow sports betting does not change the state Constitution. It does allow any parish in which the majority of voters approve the proposition to expand legal gambling to include sports betting. According to the Public Affairs Research Council of Louisiana, retail and online gambling companies could net up to $330 million in new revenue each year if the proposition passes. PAR also notes that the expansion would allow betting inside of private homes and online, which it said runs the risk of getting young people hooked. It said sports betting would not be immediately available, even in Parishes where the proposition passes. State laws and regulations would still have to be created, including how the new revenue is taxed.

Voters consider seven constitutional amendments and a sports betting proposition in the Nov. 3 election.

Amendment #1

There is no specific mention of “abortion” in the Louisiana Constitution. A vote for Amendment #1 would change that, adding language that the right to an abortion is not protected in the state. A vote against it leaves the law as is.

Abortion is protected by federal law. Unless the Supreme Court overturns the landmark Roe v. Wade decision, this amendment is largely symbolic. If justices allow the ruling to stand, Louisiana’s constitutional amendment could create legal battles that might ultimately involve the Supreme Court.

Amendment #2

Local property taxes on oil and gas wells have been a contentious point for parish assessors, who’ve battled with industry over whether their value should be based on their output or the value of the actual equipment. Assessors largely feel a newer producing well should be valued higher than one that’s abandoned or offline.

Amendment #2 would allow the output to be factored into valuations and has the support of oil and gas interests, although an exact formula for these calculations is still in the works. Louisiana law only allows severance taxes to be collected on oil and gas. The new property valuation method would be, in effect, a new tax, which requires a change to the constitution. Opponents say this is one example of many why Louisiana’s state charter needs a total overhaul.

Amendment #3

Louisiana has a Budget Stabilization Fund to tap into when revenue for the state budget hits lean times. It’s commonly called a rainy fay fund, and backers of Amendment #3 want to be able to use it whenever the federal government declares a natural disaster. Their argument is that access to the fund would allow the state to spend money during these emergencies immediately with the guarantee that Washington will reimburse it.

Opponents say the fund was created to address fiscal crises in Louisiana, which aren’t as frequent as weather-related ones. The concern is that using the stabilization account too frequently could deplete it. Plus, opponents point out that any revenue shortfall that occurs as a result of a devastating storm can already be handled through the rainy day fund.

Amendment #4

The Louisiana Legislature has to approve a balanced budget every year, meaning the state can’t spend more money than it makes. That won’t change, but Amendment #4 would limit how much more the state could spend from year to year, in an attempt to force budgetary belt tightening that hasn’t really taken place in the past.

The problem with the amendment, according to opponents, is that it doesn’t apply to constitutionally protected portions of the budget. That means higher education and health care will continue to be most vulnerable to resource cuts. Plus, there’s already a limiting formula in place for the state budget, and there’s no guarantee the version in Amendment #4 would be lower.

Amendment #5

Tax breaks are the typical enticement governments use to attract businesses and manufacturers. Amendment #5, if allowed, would add another lure to Louisiana’s economic development tackle box. It would allow local governments to expand their use of payments in lieu of taxes (PILOT). Instead of paying property taxes over a set period, a business would make regular payments to the local government – typically less than they would have paid in taxes.

Supporters of the amendment say it puts more decision-making power in local hands, letting them negotiate a front-loaded PILOT that could address immediate fiscal needs. Opponents worry that the 25-year maximum period allowed under the law could ultimately be too costly in terms of tax revenue. Plus, a law that’s still fairly new already allows local authorities to negotiate advance property tax payments.

Amendment #6

Amendment #6 would raise the income ceiling to qualify for a homestead exemption on property taxes in Louisiana to $100,000. It’s currently around $77,000, meaning any household making more than that cannot have their valuation frozen for the sake of calculating their taxes. Homeowners 65 and older, the disabled and spouses of military veterans killed in duty also currently qualify for the freeze, provided they fall below the income limit.

Nine out of 10 Louisiana residents who’ve had their assessments frozen are 65 and older, and amendment proponents age 65 is no longer an accurate retirement threshold. They want working seniors in dual income households to get the same tax break. Opponents say the existing exemption is already benefiting the people who need it; expanding the homestead exemption would deny additional tax revenue from local governments.

Amendment #7

The state treasurer manages an Unclaimed Property Program, which is where money from utility deposits, forgotten bank accounts and insurance payments lands when their rightful owner can’t be found. So much unclaimed property has amassed over decades that when less is claimed than the state collects, the treasurer can move the excess to meet other state needs.

The current treasurer expects higher claims from the public, thanks to technological improvements, which would in turn limit the amount put into the state’s general fund. Amendment #7 would create an Unclaimed Property Fund for excess collections, and interest from the account could go into the state general fund. It should be noted that the Unclaimed Property Program has never paid out more than it's collected in its 50 years of existence. Opponents fear pulling what’s been reliable money from the general fund could lead to budget cuts.

Proposition to allow sports betting

The proposition to allow sports betting does not change the state Constitution. It does allow any parish in which the majority of voters approve the proposition to expand legal gambling to include sports betting. According to the Public Affairs Research Council of Louisiana, retail and online gambling companies could net up to $330 million in new revenue each year if the proposition passes. PAR also notes that the expansion would allow betting inside of private homes and online, which it said runs the risk of getting young people hooked. It said sports betting would not be immediately available, even in Parishes where the proposition passes. State laws and regulations would still have to be created, including how the new revenue is taxed

Friday, October 16, 2020

How many social channel one can manage well?



















I’ve read that the average person has 7 social media channels. I was surprised at that number as I’ve always remembered reading that one person could only manage 3 social media channels well.

(I’m not talking about having a social media channel where no update has been done in years.)

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That number of course is without using any social media scheduling or other tools to manage the social media. There are at least 65+ social networking sites worldwide today.

Yesterday I was on a Twitter chat —#BizapalozzaChat and many peeps were talking about spending 20–25 minutes on LinkedIn everyday. This got me to thinking: Is 30 minutes enough on each channel and if you have 7 channels that would be 210 minutes or 3.5 hours per day!

Does the Social Media Channel Matter?

If you spend 30 minutes a day on LinkedIn do you generate as much business or leads from spending 30 minutes a day on Twitter or Facebook?

Oftentimes, I check my own blog stats and those that I manage. I do find a correlation between the time spent on a social network and the amount of traffic to the blogs.

It seems to be that where you spend your time, your efforts will flourish from it. But you may want to dig deeper and see if that traffic is converting or generating leads that you can develop.

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Time on Social Media is Time Which Equals Money

Therefore, if you are on social media to generate business and earn money you have to consider the time aspect. Is social media worth your time and effort?

You may have read those stories from people who quit Facebook all together. They claim their lives got better after they did. I’m not recommending that but to be aware of the time you spend on social media each and every day.

If your traffic is not producing leads maybe it’s time for you to channel your time into another social network.

Below are some tips on which social network you may want to use for your business or personal pleasure.

Which Social Network Channels Should You Focus On?

Facebook:

Facebook is the biggest social network channel of them all. If you have a Facebook page you may want to set a marketing budget for it. The algorithm there is not favorable unless you do a lot of videos and/or spend some money on boosts or Facebook ads.

Facebook pages that are old may have a lot of “dead-weight” likes that consist of people not really interested in your page. They can bring down your page quality. You may want to market to increase your page’s likes to get more of an engaged audience there.

You may also use your personal profile to gain more visibility but I would not post only your content and business there. It’s a great place to keep up with family and friends if you so desire to.

People are on Facebook for mostly pleasure or because they are bored and want to be entertained.

LinkedIn:

LinkedIn is great for business to business type of businesses. It is where more CEO’s and leaders spend their time.

If you need to reach decision makers LinkedIn may be the place for you to spend your time. It is also a great social media channel to be on when you are looking for a job or some new freelance work.

Twitter:

Twitter is a wonderful place if you have content to share and consume. A must for those with blogs. It’s my favorite place to meet new like minded people.

You can chat with them without having to know them first like on Facebook or LinkedIn.

Twitter is a like a virtual networking party everyday.

Instagram:

This platform is really being consumed by a younger female audience. Many of these young females are behind a lot of purchasing power.

So if your products are geared towards them you may want to invest some time on Instagram. Instagram can be time consuming!

Between optimizing images and stories and then engaging, you can spend easily 30 minutes a day on this one.

Tik Tok:

This social network is the fastest growing one today but it’s really being used by a much younger audience. I’m not on it yet but watching what is happening over there.

It’s a video based social network that young people love.

YouTube:

If you love doing videos and have a lot of tutorials to share, YouTube is a place you may want to create some videos for and participate on their social network. Engage with others videos via the comments and share buttons.

On YouTube you could generate some dollars for your videos.

Pinterest:

Retail websites can gain decent sales and traffic via Pinterest. It’s gotten much more complicated today than several years ago on this social platform. Video has started to become big with pins on this social network.

I highly recommend you try Tailwind to automate some of your pinning and shares.

Tailwind can also be used for Instagram too!

Social Media in the 2020's

So, where will social media take us in the coming decade? I believe it will be more personal as with groups of people vs. hanging out on the network itself.

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Stories have explored in recent years and they will continue to play a bigger role on most of the social networks.

I still believe one person can only manage 3 networks well unless they have tools and others to help them along on the social channels.

But, how much time will people be spending on social media in the next decade? That’s the unanswered question for the new decade.

I’d love to know how much time you are spending on the social networks now. Which is your favorite social channel today?

FG give guidelines as schools resumes on monday

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