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Showing posts with the label seo

Embed links from Facebook and Istagram will break in october

Sometime time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. Now, you have to switch to a Facebook developer account and register an app to get an access token. Luckily, there are easier ways to keep your embeds working. What will happen? Up until now, you could simply paste a link to a Facebook or Instagram post in your WordPress post. WordPress would take that URL and automatically turn it into a nice looking embed.  As of October 24 , this is no longer possible without some work from your end. Also, not doing anything might mean your current embeds stop working as well. There’s a chance some of the content you’ve embedded content on your pages breaks. Why is this happening? There is an open standard to make sure embeds work wel

Why site speed is critical for your SEO success and how to make it happen

The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot. It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles. Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue. A walk through how to identify your site speed issues and fix them. Google has confirmed site speed as one of the 200+ factors that Google uses to determine your website’s position in search. The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. Beyond that, however, there are other reasons you should place a focus on the speed of your site. Let’s look at a couple of other critical reasons why you need to focus on your site’s speed for the success of your SEO effor

SEO WordPress Plugin Introduces Indexables in Version 14.0

  This may seem like common sense, but it bears remembering that the main purpose of search engine optimization (SEO) is to think like a search engine. As such, we do everything we can to ensure search engines can retrieve as much information from our websites as possible to earn a higher SERP (search engine result page) rank. The Yoast SEO WordPress plugin (see image below) was created, according to Yoast’s Chief Product Officer, Joost de Valk, to “[make] it easy for your site to meet the highest technical SEO standards.” The new Yoast SEO 14.0 update, which was released at the end of April, was designed to create “a much faster experience and a new foundation [to help us] get ready for an exciting future!” Here’s what that entails. Indexables: Creating A Better WordPress Information Architecture Before we dive into this new information architecture, let’s take a step back to understand what search engines are really looking for. Yes, search engines are looking for as much information

How to study competitor'backlink analyses

  Studying your competitors’ backlinks helps you gather new ideas for your own link building strategy. Take a careful look at your competitors’ profiles and make a list of domains on which they have already placed their high-quality backlinks.  [infographic here]  1. Identify Your Backlink Competitors Just like with keywords, you have to make a list of your competitors before analyzing each of them. The SEMrush Backlink Competitors report shows you all of your rival domains, along with their –°ompetition level.   The higher their percentage of common backlinks, the higher your –°ompetition level will be. Having common backlinks means both sites have at least one backlink coming from the same referring domain.   This report also shows you each competitor’s total number of backlinks and referring domains.  image.png Obviously, the higher a rival’s competition level is, the more relevant they are for further analysis.   But don’t only focus on this number. Another important characteristic i