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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Friday, September 25, 2020

Why site speed is critical for your SEO success and how to make it happen



  • The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority.
  • As your page load speed increases second-by-second, the bounce rate also increases a lot.
  • It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles.
  • Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue.
  • A walk through how to identify your site speed issues and fix them.
  • Google has confirmed site speed as one of the 200+ factors that Google uses to determine your website’s position in search. The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. Beyond that, however, there are other reasons you should place a focus on the speed of your site.

    Let’s look at a couple of other critical reasons why you need to focus on your site’s speed for the success of your SEO efforts and the success of your business.

    Keep visitors on your site

    In a recent report, Google noted that 53% of mobile users will leave a site if it takes more than three seconds to load. That’s where we’re at in this world in regard to our attention spans. Think about all the traffic you could lose if over half of the visitors to your site leave simply because they don’t have the patience to stick around longer than three seconds for your site to load.

    And with every second it takes for the pages on your site to load, the chances that your visitors will bounce increases. Take a look at this chart from the same study. It shows that, as your page load speed increases second-by-second, the bounce rate also increases, a lot.

    site speed stats on mobile speed

    Source: Think with Google

    Reducing your site’s bounce rate is a focus for virtually every site owner or it should be anyway. So, make sure to pay attention to site speed to avoid issues in this area.

    Stop losing business

    It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles. Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue.

    In fact, in 2012, Fast Company had conducted a study showing that even a one-second increase in page load time could cost Amazon $1.6 billion in lost revenue. Granted, your business likely doesn’t bring in the same revenue as Amazon, but you can still work the formula backward from Amazon’s actual revenue, determine what percentage that loss accounts for and then apply that to your revenue.

    Site speed and bounce rate

    Source: Fast Company

    Whatever that number is, I can guarantee you it’s not a number you want to lose when it comes to revenue. No business wants to lose revenue, no matter how large or small.

    What causes slow site speed and how do you fix the issues?

    You get the importance by now of making sure your site loads quickly. So, now let’s look at a few reasons why your site might be bogged down.

    1. Large media files

    Videos, images, graphics, and other large media files can take up a lot of space. When a visitor hits your site, your site begins to serve up images, graphics, videos, and other media files that are supposed to exist on the page on which the visitor lands. If the files are super huge, this can slow down the speed of your site.

    The fix

    Host your video files elsewhere. Rather than hosting them on the site, host them in places like YouTube, Vimeo, and other such services. Then, embed the videos on your site. That way, visitors can still play the video right there on your page, but they won’t deal with any lag in load time. Regarding optimizing your images, try to use file types like JPEG, PNG, and GIF. These tend to load much more quickly than less optimized file types.

    2. Avoid slow hosting services

    While you may be tempted to cut costs in an area like website hosting, I strongly advise against doing so. There are some affordable hosting options that do offer decent site speed, but often the cheap, cost-saving hosting services come with slow page load speeds.

    The fix

    First, look to avoid shared servers if you want your site to load fast. Shared servers are ok for smaller sites, but if you want to avoid the lag time, opt for another type of hosting. There are a variety of options here depending upon your site and your particular needs. So, do your research and figure out what the best option for hosting is for your site.

    3. Not picking the right CMS

    There are tons of great CMS options for creating your website. Options such as Joomla, WordPress, Wix, and others are higher quality options and often help with your site’s load speed. There are less reliable CMS options, however, which can slow your site down.

    The fix

    WordPress is my personal preference for all the great plugins and other available tools at your disposal to help you boost your site’s performance. Avoid some of the lesser-known options, especially those with reputations for being highly unreliable. Focus instead on more proven options. If you’ve never heard of a particular CMS, do some digging, look at reviews, ask your peers, and make the best choice for your business.

    4. Having too many redirects

    Redirects are an easy way to point site visitors away from content like a 404 page and toward relevant content that actually exists and might meet their needs. The problem is, if you have too many redirects on your site, you can start to aggravate your site visitors. Think about the extra second or two a redirected link causes as it finds the new content. Those seconds could lose a visitor’s attention.

    The fix

    I’m not saying don’t use redirects. They are a highly useful tool. That said, try to use them sparingly. Also, try to limit multiple levels of redirects which can add even more seconds on to the page load time.

    5. Too much code

    Too much code can bog down your site.  Javascript, CSS, and HTML can all include unnecessary code that can lead to your site slowing down.

    The fix

    Cut down on any unnecessary characters like commas and spaces. This alone can help speed up your site. Also, get a skilled developer to look at your code. There are potentially a lot of lines of code on your site that are unnecessary. One example of how this can happen is when someone copies and pastes something from a Word Document right into your site. This can add lots of lines of unnecessary code. In this instance, it’s best to instead copy and paste the text into a text editor, then bring the copy into your site.

    These are just a handful of the many things that can slow down your site. Start here, as each of the above can have a significant impact. Then take it a step further and bring in an expert to dig through your site and analyze any other issues that might be impacting your site’s load time.

    Wrapping things up

    You’ve seen the evidence. Now I highly recommend digging around and checking out the page speed on your own website. Fortunately, that task is simple. Here are a few great tools to easily check the load speed of your website.

  • Google’s Pagespeed insights
  • YSlow
  • Pingdom
  • Uptrends
  • Dotcom-Monitor
  • I can’t stress enough how important it is to focus on the speed of your website. Why put your site at risk of turning visitors away and missing out on revenue critical to the growth of your business. Even if you run a blog and don’t sell services or products directly on your site, your revenue likely comes through Google AdSense clicks or affiliate marketing, thus you still need to rely on high traffic levels and people sticking around your site.

    So, no matter what niche you are in, get focused on site speed now, and address the issue before it becomes a major problem.

    SEO WordPress Plugin Introduces Indexables in Version 14.0

     


    This may seem like common sense, but it bears remembering that the main purpose of search engineYoast SEO WordPress plugin introduces indexables in version 14.0.optimization (SEO) is to think like a search engine. As such, we do everything we can to ensure search engines can retrieve as much information from our websites as possible to earn a higher SERP (search engine result page) rank.

    The Yoast SEO WordPress plugin (see image below) was created, according to Yoast’s Chief Product Officer, Joost de Valk, to “[make] it easy for your site to meet the highest technical SEO standards.” The new Yoast SEO 14.0 update, which was released at the end of April, was designed to create “a much faster experience and a new foundation [to help us] get ready for an exciting future!” Here’s what that entails.

    Picture of the Yoast SEO WordPress plugin content analysis offered as their Premium plugin.

    Indexables: Creating A Better WordPress Information Architecture

    Before we dive into this new information architecture, let’s take a step back to understand what search engines are really looking for. Yes, search engines are looking for as much information as possible, but they’re looking for things with URLs. Anything with a URL can be searched for, scraped, indexed, and included in search results.

    For WordPress users, any type of page — including posts, pages, custom post types, categories, tags, custom taxonomies, archives, and special pages — was categorized as an indexable object from an SEO standpoint, and not a URL.

    This is what led to the creation of Yoast SEO’s indexables. According to Yoast’s development lead, Omar Reiss, indexables is “a database table that contains metadata [which summarizes the basic information about data — in this case, the metadata describes the data contained in the indexable objects on your website] and URLs for all indexables on a site.” Moreover, this new WordPress information architecture makes the metadata for all of the different page types listed above queryable and relates the different indexable objects to each other and to other things, such as links, redirects, and attachments.

    You may be thinking: okay, but what does that mean for me? Don’t worry, I’m getting there. By creating these indexables, Yoast can take the WordPress post links they’ve been storing and relate them to indexables. This will allow them to “create a graph of all the information on a site, right inside WordPress,” which in turn will provide WordPress users with useful SEO insights for their site.

    What are the Benefits of Indexables?

    Indexables are the foundation upon which Yoast SEO is going to build a new information architecture in an effort to expand the SEO features offered within WordPress. Some of the benefits of this new WordPress site architecture are:

  • An easier code debugging process and unit testing process for changes to code.
  • A possible 5-10% boost in loading speed for your entire website.
  • An easier and less time-consuming process for changing code because the code concepts more clearly define the purpose of each part of the code.
  • While some portions of the 14.0 update did not go as planned, Yoast SEO maintains that this WordPress site architecture is going to pave the way for an exciting future when it comes to indexing WordPress site metadata. Here’s what Yoast SEO says they got right with the 14.0 update:

  • “We started using a custom database table for our metadata. As posts tend to have a lot of SEO metadata, this sped up our frontend performance significantly.”
  • “To access that data, we started using an ORM (which stands for Object Relation Mapper). Think of that as a more convenient way of mapping the data you use in your application to the data in the database.”
  • How to Create Indexables for all of Your WordPress Pages

    To get the most out of Yoast 14.0, it’s best you have an indexable for every page of your website. Yoast SEO will automatically generate indexables over time, but for now, the plugin is providing the tools you’ll need to generate them for your entire site at the same time. This includes:

  • Automatically adding or updating an indexable whenever you save metadata or its content.
  • Automatically generating and storing an indexable for webpages that don’t already have one once the page is visited. Each page of your site only needs one indexable, which will, in turn, help your webpage to load faster.
  • Adding a WP CLI command, which gives WordPress site administrators the ability to add indexables to their entire website.
  • Indexables are the WordPress Architecture of the Future

    According to Yoast SEO, the real benefit of indexables lies in how you can use them as the foundation for building new WordPress information architectures. Without diving into too much detail, Yoast SEO did say that they plan to utilize indexables as the foundation for “a completely revised version of [their] internal linking algorithm. We’ll soon be able to make our internal linking suggestions sitewide and much more accurately, by building a search engine into WordPress on top of indexables.”

    *Image Credit: Yoast SEO

    author image

    Tuesday, September 22, 2020

    How to study competitor'backlink analyses

     


    Studying your competitors’ backlinks helps you gather new ideas for your own link building strategy. Take a careful look at your competitors’ profiles and make a list of domains on which they have already placed their high-quality backlinks.  [infographic here]  1. Identify Your Backlink Competitors Just like with keywords, you have to make a list of your competitors before analyzing each of them. The SEMrush Backlink Competitors report shows you all of your rival domains, along with their Сompetition level.   The higher their percentage of common backlinks, the higher your Сompetition level will be. Having common backlinks means both sites have at least one backlink coming from the same referring domain.   This report also shows you each competitor’s total number of backlinks and referring domains.  image.png Obviously, the higher a rival’s competition level is, the more relevant they are for further analysis.   But don’t only focus on this number. Another important characteristic is the backlink/domain ratio. It can show you whether your competitor makes an emphasis on building high-quality organic links, or if they resort to gray methods.  2. Pinpoint Their Strengths  To find your competitor’s best links and most-linked to content, enter their domain in the Backlink Analytics tool.  This tool gives you a handful of reports to dive into their backlinks. The Backlinks tab shows you all of their backlinks, the Referring Domains tab breaks these down by domain, and the Indexed Pages tab shows you their top pages in terms of attracting links from other domains.  By sorting your competitor’s referring domains out by Authority Score, you can see exactly which links are helping them the most in terms of SEO and authority.   image.png The Indexed Pages report will show you which URLs on a competing domain are most popular for linking.   Just like studying the Pages report in Organic Research, studying the URLs here the most backlinks and linking domains can help you understand how to make your content attractive to external sources.   For example, has your competitor found a new popular content format? Do they know what type of content is often referred to in their niche? Find out!  image.png 3. See how your backlink profiles stack up The easiest way to benchmark your backlink profiles is with the Backlink Gap tool and the Overview report within our Backlink Analytics tool. Both tools allow you to compare up to 5 competing domains side by side.   In the Backlink Analytics Overview, you can enter competitors in the input fields at the top and quickly see how many total backlinks, referring domains, IPs, and Authority Score each competitor has.   Note that the fields will offer auto-fill options that are your site’s competitors based on backlinks.   image.png This report will give you a clear idea of how far behind you are from your competitors in terms of backlinks, or how close you are to catching up.  To see the full table of referring domains in the Backlink Gap, click on “view all domains” at the bottom of this report.   Backlink Gap gets more specific and shows you the actual backlink opportunities that you’re missing (the referring domains that your competitors have links from but your domain does not).  image.png Select your domain in the dropdown above the table and you will then find all the domains that link to your competition, but not your website.  There are six filters, similar to the filters in the Keyword Gap tool.  Best - find the best prospects for your domain, based on how many of the other sites get links from this site, and the referring domain’s Authority Score.  Weak - domains that link to your site less than they link to your competitors.  Strong - domains that only link to your site, and not the competition.  Shared - domains that link to all of the competitors being compared.  Unique - domains that only link to one competitor.  All - all domains that link to any of the competitors.  4. Find Your Backlink Opportunities The best filters to use in the Backlink Gap to find your own opportunities are the Best, Unique, and Weak reports.   The Best filter is where you should start, as these are sites already linking to your competitors, and chances are you could also get a link.   The referring domains will be sorted by their Authority Score (AS) so you can estimate their potential impact on your SEO - the higher the score, the more potentially helpful a link will be.  The websites listed as your prospects could be your next link building targets!  Find new and lost links in their backlink profile  Another quick way to look for quick backlink opportunities is by finding your competitor’s newest and most recently lost links.   To do this, go back to the Backlinks report, which will show you all recent changes in their backlink profiles. If you see a “New” spike, check it out. One possibility for the spike is that your competitor got a new partnership, uploaded new content that went viral, or just bought a bunch of links.  By checking “Lost” links, you can find a whole list of domains that were previously linking to your competitor, but for whatever reason are no longer.   Perhaps the links are now broken, or the referring domain changed their page content and removed the link. Either way, you can take this as an opportunity to reach out and offer your site as a replacement link.   image.png 5. Report and Execute Your Next Steps Now that you have some idea of a benchmark for backlinks in your niche and a list of link building prospects, here’s what you can do next.   Create a PDF report with widgets from Backlink Analytics and images and screenshots to pass along your insights in My Reports  Export your list of link building prospects from the Backlink Gap tool  Start a Link Building Tool campaign in an SEMrush Project  Upload the list of your prospects from the Backlink Gap into the Link Building Tool  Conduct outreach from SEMrush by crafting email pitches and responding to webmasters via a connected inbox in the Link Building Tool  Run a Backlink Audit to keep track of your backlink profile’s overall health and potentially dangerous backlinks  Learn more about building your backlink profile with SEMrush in this post.  competitor backlink analysis SEO Competitor Analysis: Backlinks Final Thoughts With so many tools in hand, you have no excuse but to start analyzing your competition right now! Your journey will take time, careful guidance which we are happy to provide you with, and finally your determination to succeed.  Be sure to let us know how you get on in the comments below! Have any tips for SEO competitive analysis? Please feel free to share!

    Studying your competitors’ backlinks helps you gather new ideas for your own link building strategy. Take a careful look at your competitors’ profiles and make a list of domains on which they have already placed their high-quality backlinks.

    [infographic here]

    1. Identify Your Backlink Competitors

    Just like with keywords, you have to make a list of your competitors before analyzing each of them. The SEMrush Backlink Competitors report shows you all of your rival domains, along with their Сompetition level. 

    The higher their percentage of common backlinks, the higher your Сompetition level will be. Having common backlinks means both sites have at least one backlink coming from the same referring domain. 

    This report also shows you each competitor’s total number of backlinks and referring domains.

    image.png

    Obviously, the higher a rival’s competition level is, the more relevant they are for further analysis. 

    But don’t only focus on this number. Another important characteristic is the backlink/domain ratio. It can show you whether your competitor makes an emphasis on building high-quality organic links, or if they resort to gray methods.

    2. Pinpoint Their Strengths 

    To find your competitor’s best links and most-linked to content, enter their domain in the Backlink Analytics tool.

    This tool gives you a handful of reports to dive into their backlinks. The Backlinks tab shows you all of their backlinks, the Referring Domains tab breaks these down by domain, and the Indexed Pages tab shows you their top pages in terms of attracting links from other domains.

    By sorting your competitor’s referring domains out by Authority Score, you can see exactly which links are helping them the most in terms of SEO and authority. 

    image.png

    The Indexed Pages report will show you which URLs on a competing domain are most popular for linking. 

    Just like studying the Pages report in Organic Research, studying the URLs here the most backlinks and linking domains can help you understand how to make your content attractive to external sources. 

    For example, has your competitor found a new popular content format? Do they know what type of content is often referred to in their niche? Find out!

    image.png

    3. See how your backlink profiles stack up

    The easiest way to benchmark your backlink profiles is with the Backlink Gap tool and the Overview report within our Backlink Analytics tool. Both tools allow you to compare up to 5 competing domains side by side. 

    In the Backlink Analytics Overview, you can enter competitors in the input fields at the top and quickly see how many total backlinks, referring domains, IPs, and Authority Score each competitor has. 

    Note that the fields will offer auto-fill options that are your site’s competitors based on backlinks. 

    image.png

    This report will give you a clear idea of how far behind you are from your competitors in terms of backlinks, or how close you are to catching up.

    To see the full table of referring domains in the Backlink Gap, click on “view all domains” at the bottom of this report. 

    Backlink Gap gets more specific and shows you the actual backlink opportunities that you’re missing (the referring domains that your competitors have links from but your domain does not).

    image.png

    Select your domain in the dropdown above the table and you will then find all the domains that link to your competition, but not your website.

    There are six filters, similar to the filters in the Keyword Gap tool.

    1. Best - find the best prospects for your domain, based on how many of the other sites get links from this site, and the referring domain’s Authority Score.

    2. Weak - domains that link to your site less than they link to your competitors.

    3. Strong - domains that only link to your site, and not the competition.

    4. Shared - domains that link to all of the competitors being compared.

    5. Unique - domains that only link to one competitor.

    6. All - all domains that link to any of the competitors.

    4. Find Your Backlink Opportunities

    The best filters to use in the Backlink Gap to find your own opportunities are the Best, Unique, and Weak reports. 

    The Best filter is where you should start, as these are sites already linking to your competitors, and chances are you could also get a link. 

    The referring domains will be sorted by their Authority Score (AS) so you can estimate their potential impact on your SEO - the higher the score, the more potentially helpful a link will be.

    The websites listed as your prospects could be your next link building targets!

    Find new and lost links in their backlink profile

    Another quick way to look for quick backlink opportunities is by finding your competitor’s newest and most recently lost links. 

    To do this, go back to the Backlinks report, which will show you all recent changes in their backlink profiles. If you see a “New” spike, check it out. One possibility for the spike is that your competitor got a new partnership, uploaded new content that went viral, or just bought a bunch of links.

    By checking “Lost” links, you can find a whole list of domains that were previously linking to your competitor, but for whatever reason are no longer. 

    Perhaps the links are now broken, or the referring domain changed their page content and removed the link. Either way, you can take this as an opportunity to reach out and offer your site as a replacement link. 

    image.png

    5. Report and Execute Your Next Steps

    Now that you have some idea of a benchmark for backlinks in your niche and a list of link building prospects, here’s what you can do next. 

    • Create a PDF report with widgets from Backlink Analytics and images and screenshots to pass along your insights in My Reports

    • Export your list of link building prospects from the Backlink Gap tool

    • Start a Link Building Tool campaign in an SEMrush Project

    • Upload the list of your prospects from the Backlink Gap into the Link Building Tool

    • Conduct outreach from SEMrush by crafting email pitches and responding to webmasters via a connected inbox in the Link Building Tool

    • Run a Backlink Audit to keep track of your backlink profile’s overall health and potentially dangerous backlinks

    Learn more about building your backlink profile with SEMrush in this post.

    competitor backlink analysisSEO Competitor Analysis: Backlinks

    Final Thoughts

    With so many tools in hand, you have no excuse but to start analyzing your competition right now! Your journey will take time, careful guidance which we are happy to provide you with, and finally your determination to succeed.

    Be sure to let us know how you get on in the comments below! Have any tips for SEO competitive analysis? Please feel free to share!

    Studying your competitors’ backlinks helps you gather new ideas for your own link building strategy. Take a careful look at your competitors’ profiles and make a list of domains on which they have already placed their high-quality backlinks.

    [infographic here]

    1. Identify Your Backlink Competitors

    Just like with keywords, you have to make a list of your competitors before analyzing each of them. The SEMrush Backlink Competitors report shows you all of your rival domains, along with their Сompetition level. 

    The higher their percentage of common backlinks, the higher your Сompetition level will be. Having common backlinks means both sites have at least one backlink coming from the same referring domain. 

    This report also shows you each competitor’s total number of backlinks and referring domains.

    image.png

    Obviously, the higher a rival’s competition level is, the more relevant they are for further analysis. 

    But don’t only focus on this number. Another important characteristic is the backlink/domain ratio. It can show you whether your competitor makes an emphasis on building high-quality organic links, or if they resort to gray methods.

    2. Pinpoint Their Strengths 

    To find your competitor’s best links and most-linked to content, enter their domain in the Backlink Analytics tool.

    This tool gives you a handful of reports to dive into their backlinks. The Backlinks tab shows you all of their backlinks, the Referring Domains tab breaks these down by domain, and the Indexed Pages tab shows you their top pages in terms of attracting links from other domains.

    By sorting your competitor’s referring domains out by Authority Score, you can see exactly which links are helping them the most in terms of SEO and authority. 

    image.png

    The Indexed Pages report will show you which URLs on a competing domain are most popular for linking. 

    Just like studying the Pages report in Organic Research, studying the URLs here the most backlinks and linking domains can help you understand how to make your content attractive to external sources. 

    For example, has your competitor found a new popular content format? Do they know what type of content is often referred to in their niche? Find out!

    image.png

    3. See how your backlink profiles stack up

    The easiest way to benchmark your backlink profiles is with the Backlink Gap tool and the Overview report within our Backlink Analytics tool. Both tools allow you to compare up to 5 competing domains side by side. 

    In the Backlink Analytics Overview, you can enter competitors in the input fields at the top and quickly see how many total backlinks, referring domains, IPs, and Authority Score each competitor has. 

    Note that the fields will offer auto-fill options that are your site’s competitors based on backlinks. 

    image.png

    This report will give you a clear idea of how far behind you are from your competitors in terms of backlinks, or how close you are to catching up.

    To see the full table of referring domains in the Backlink Gap, click on “view all domains” at the bottom of this report. 

    Backlink Gap gets more specific and shows you the actual backlink opportunities that you’re missing (the referring domains that your competitors have links from but your domain does not).

    image.png

    Select your domain in the dropdown above the table and you will then find all the domains that link to your competition, but not your website.

    There are six filters, similar to the filters in the Keyword Gap tool.

    1. Best - find the best prospects for your domain, based on how many of the other sites get links from this site, and the referring domain’s Authority Score.

    2. Weak - domains that link to your site less than they link to your competitors.

    3. Strong - domains that only link to your site, and not the competition.

    4. Shared - domains that link to all of the competitors being compared.

    5. Unique - domains that only link to one competitor.

    6. All - all domains that link to any of the competitors.

    4. Find Your Backlink Opportunities

    The best filters to use in the Backlink Gap to find your own opportunities are the Best, Unique, and Weak reports. 

    The Best filter is where you should start, as these are sites already linking to your competitors, and chances are you could also get a link. 

    The referring domains will be sorted by their Authority Score (AS) so you can estimate their potential impact on your SEO - the higher the score, the more potentially helpful a link will be.

    The websites listed as your prospects could be your next link building targets!

    Find new and lost links in their backlink profile

    Another quick way to look for quick backlink opportunities is by finding your competitor’s newest and most recently lost links. 

    To do this, go back to the Backlinks report, which will show you all recent changes in their backlink profiles. If you see a “New” spike, check it out. One possibility for the spike is that your competitor got a new partnership, uploaded new content that went viral, or just bought a bunch of links.

    By checking “Lost” links, you can find a whole list of domains that were previously linking to your competitor, but for whatever reason are no longer. 

    Perhaps the links are now broken, or the referring domain changed their page content and removed the link. Either way, you can take this as an opportunity to reach out and offer your site as a replacement link. 

    image.png

    5. Report and Execute Your Next Steps

    Now that you have some idea of a benchmark for backlinks in your niche and a list of link building prospects, here’s what you can do next. 

    • Create a PDF report with widgets from Backlink Analytics and images and screenshots to pass along your insights in My Reports

    • Export your list of link building prospects from the Backlink Gap tool

    • Start a Link Building Tool campaign in an SEMrush Project

    • Upload the list of your prospects from the Backlink Gap into the Link Building Tool

    • Conduct outreach from SEMrush by crafting email pitches and responding to webmasters via a connected inbox in the Link Building Tool

    • Run a Backlink Audit to keep track of your backlink profile’s overall health and potentially dangerous backlinks

    Learn more about building your backlink profile with SEMrush in this post.

    competitor backlink analysisSEO Competitor Analysis: Backlinks

    Final Thoughts

    With so many tools in hand, you have no excuse but to start analyzing your competition right now! Your journey will take time, careful guidance which we are happy to provide you with, and finally your determination to succeed.

    Be sure to let us know how you get on in the comments below! Have any tips for SEO competitive analysis? Please feel free to share!

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